Question 1

What is a digital agency?

Accepted Answer

A digital agency is a company that leverages digital channels to grow their clients’ brands online. 
“Digital agency” is typically used as an umbrella term for a variety of agencies that combine expertise in different channels and technologies such as web design, digital marketing, creative design and app development, for instance.

Question 2

What services does a digital agency provide?

Accepted Answer

Digital agency services include, but are not limited to: 
•	Digital strategy and consulting 
•	Web design and development 
•	Digital marketing including social media, email marketing and more
Some digital agencies also provide software and app development, digital transformation and even branding and creative services.

Question 3

Hiring a digital agency vs hiring in-house: What is the difference?

Accepted Answer

The benefits of hiring a digital agency vs. hiring in-house include: 
•	Access to highly specialized and seasoned experts
•	Access to leading industry tools, insights and know-how
•	Flexibility in terms of contractual obligations
•	Symbiotic growth: You are incentivized to grow your relationship based on results

Question 4

How to choose a digital agency?

Accepted Answer

The first step to choosing a digital agency is to filter the candidates based on expertise. Match their capabilities to your requirement.
The second step is to shortlist the candidates based on rates and portfolios.
The final —and perhaps the most important — step is to interview the shortlisted digital agencies to identify the one you can develop a long-term relationship with.

Question 5

5.	What questions should you ask when interviewing a digital agency?

Accepted Answer

Question #1: Who would be working on my project? 
Digital agencies’ main asset is their team of digital experts. You want to assess their expertise as well as work culture to determine whether you can develop a true partnership with the agency. 
We recommend going even a step further and asking to meet the people who would be assigned to your account.
Question #2: Will you provide consultation and ideas?
You’d be surprised at how many agencies deliver their service passively, awaiting your requests and instructions. 
You want your digital agency to take leadership on your project by consulting you as well as executing the approved strategies and reporting on your progress regularly.
Other important questions to ask are:
Do you have experience with similar projects?
What are the results you have generated on those projects?
How would you bring value to my business long-term?

Question 6

How do digital agencies charge for their services?

Accepted Answer

Digital agencies typically price their services based on hourly rates.
Whether you are looking to outsource a one-time project like website development or to partner with an agency on a retainer basis, you will most likely receive a pricing range based on the estimate of the number of hours your project would require

Question 7

What sets Digital Silk apart from other digital agencies?

Accepted Answer

Digital Silk is a creative digital agency that employs some of the leading industry experts. 
We provide best-in-class digital agency services such as web design and development, digital marketing and branding – to name a few.
Consulting is the integral part of our offering. Each of our clients receives guidance from a dedicated digital strategist as well as a carefully selected team of specialists whose task is to generate measurable results.
We take ownership of our projects, providing transparency through:
•	Regular communication
•	Weekly and even daily reporting
•	Detailed time tracking and project management

Atlanta Digital Agency

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