Custom website design company

We Partner With Brands To

Create Superior Digital Experiences

From Start-Ups To Fortune 500, We Partner With Brands Of All Sizes
  • P&G
  • Sony
  • NFL
  • Xerox
  • HP
  • NYU
  • Knopp
  • DoForms
  • Tecnam
  • Newater
  • Grenco science

Featured Agency Web Design Launches

Custom B2B & B2C Websites Engineered To Perform

Motion Graphics Exploratory Site

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Cool animations help this aviation site takeoff

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Biotech Engineering Website

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Cutting-edge website design provides targeted experiences for different user segments

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Private School Website

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Educational site maximizes conversions with a dynamic design

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B2C Ecommerce Site 

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Archon flexes its muscles with an interactive eComm site

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B2C Website that Delights

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Creating a rewarding experience with a fresh, simple website design

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High Tech eCommerce Site

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A simple sales funnel enhances the user experience

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Dynamic Website Design

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B2B website design focuses on lead generation

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B2B Custom Website

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Clean user flows help drive B2B leads for IT company

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Paul Stuart
Paul Stuart

Retail Ecommerce Site

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Fashionable website design drives more online revenue

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Liberty GL
Liberty GL

Global B2B Website

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Custom-designed shipping & logistics website streamlines the user journey

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Ready To Discuss Your Project?

Website Design Case Studies

Websites Strategically Engineered To Increase Conversions & On-Site Engagement

Data-Based Digital Strategy
Increases Repeat Sales Internationally


Digital Strategy Results

In 6 months, our digital strategy produced over 40,000 rewards members globally and increased repeat sales.
  • 40,000
    active members
    inside the program
  • 56%
    of customers are
    repeat customers
  • Automated
    generated for the campaign
    detailing real time data

Multichannel Digital Strategy
Increases Lead Base


Digital Strategy Results

In 6 months, our digital strategy increased targeted sales:
  • 20%
    sales increase for
    Xerox Versalink
  • 43%
    conversion rate
    for nurtured leads
  • Improved
    and best practices
    for Xerox team

Multichannel Digital Strategy
Boosts Brand Awareness & Sales


Digital Strategy Results

In 2 months, our digital strategy showed significant results:
  • 53
    new backlinks
  • 1500
    organic keywords
  • 21%
    lower bounce rate
    on contact page
  • 18.5%
    lower bounce rate
    on free trial page
  • Increased
    on Free Trial page
    to 3:20

We Partner With Our Clients To Drive Results

Expert Team Members

Results-Driven Proactive Approach

Streamlined Execution

Ready To Discuss Your Project?


A Creative Web Design Company

Focused On Growing Brands Online

Custom Website Designs Before & After

Check Out Some Of Our Redesign Projects


Custom Web Design Strategically Engineered To

Drive Higher Conversions, Greater Brand Engagement & Repeat Visits

Strategically Planned Conversion Funnels

Strategically Planned Conversion Funnels

Our web design journey begins with the map of your customer journey. We create every element of the UI and UX design to propel your users further through the funnel and facilitate the conversion process.

Heatmaps and user behavior

User Persona Analysis And Design Trends

While trends do tend to shape user preferences, we put data first in our design process. Our experts develop your user personas and run thorough research to ensure your web design attracts and retains your target market.

Persona analysis and design trends

Heat Maps & User Behavior

Web design should evolve in response to your users’ preferences and on-site behavior. We use premium tools to monitor your on-site activity and make data-driven design decisions to optimize the paths to conversion.

Authentic and true to brand look and feel

Authentic And True-to-Brand Look & Feel

Your website is an important asset to your brand image. From wireframes to CTA buttons, our experts ensure that each element of your web design is true to your unique identity.

Ready To Discuss Your Project?

Our Custom Website Design Process

01Kick-Off & Discovery
02Digital Strategy
03Information Architecture
04Design Mockups
05Coding & Development
06Quality Assurance
07Launch & Optimization

Local & Global Know-How

We work with the leading experts in Miami and New York who design and develop market-leading websites for US-based businesses, as well as global brands.

Defining ‘Great’ Web Design

While aesthetics are subject to debates, data is not, so our definition of ‘effective’ web design is user-centric. We create and optimize designs according to your specific user personas, while remaining true to your brand identity.

Responsive Web Design

With mobile-first internet traffic and the increase of 5G user-base, responsiveness is at the heart of our design strategy. Our websites are adaptable to different devices, screen sizes and browsers.

User Experience

Intuitive, highly functional and engaging – these are the key qualities we strive for in our UX designs. We go beyond customer journeys to recognize the importance of functionality in user experience. From loading times to sophisticated security features, we ensure your website deliver superior experience – always.

Compelling CTA

Calls to action are highly effective in funneling your traffic smoothly to the conversion points. As such, they enjoy special attention in our web design process, from strategic placement to the look & feel.


We focus on content both as a web design element and as an important marketing tool. As a design element, it works synergistically with its environment, giving it depth and context. As a marketing tool, it fuels SEO value, as well as motivates on-site activity.

Ready To Discuss Your Project?

Our Web Design Agency Experts

Have Proven Track Records & Top Industry Awards

Appearances In Mainstream Media

  • Fox News logo
  • Bloomberg logo
  • CNN logo
  • adweek logo
  • reuters logo
  • CNBC logo
  • abc news logo
  • wcbs newsradio 880 logo

Web Design Company FAQs


What does a custom website design company do?


A custom website design company plans and develops websites tailored to the client's unique requirements, to create a digital presence for brands, with a goal of driving awareness, engaging visitors and generating leads or sales.


What services does a custom web design company offer?

  • A personalized strategy to help you meet your goals
  • On-brand messaging to effectively communicate your company’s unique value proposition
  • Wireframing to show the layout and features of landing pages
  • UX and UI design
  • Frontend and backend development
  • Quality assurance
  • DevOps for assisting with hosting and server configuration
  • Some custom web design companies also offer marketing services to attract qualified visitors

How do custom website designers charge for their services?


For custom websites, the cost is based on the amount of time and experts needed to complete the project. Your potential partner should give you a clear estimate up front about the final cost of your web design project.


5 questions to ask before hiring a custom website design company

  1. Can you show me some projects you have worked on in my industry or those with similar challenges?

  2. Who are the team members that will be working on my project and what are their qualifications?

  3. What is your process or methodology for designing and building a custom website?

  4. What are your hourly rates and how many hours will you invest into my project?

  5. You should interview the person that will be leading your project and ask them how often will they be updating you and communicating with you?


What is the difference between hiring a custom web design company and creating a website in-house?


The benefits of hiring a custom web design company versus designing a website in-house include:

  • Access to experts with proven track records and top-of-the-line tools
  • Insights into the latest trends and best practices
  • Full website optimization for different devices and search engines
  • Ownership of your project by a highly qualified team

What sets Digital Silk apart as a superior custom web design company?


Digital Silk’s team of leading industry experts work through a strategic and proven process to create superior web designs for clients, designed for each unique brand's industry, target audience and offering.

By partnering with Digital Silk, you can expect transparent communication with regular reporting, detailed time tracking and streamlined execution. We treat your project as our own and we create websites that leave a lasting impression and provide measurable results.


What unique custom website design services does Digital Silk provide?


At Digital Silk, we take a five-step approach to designing and developing a website:

  1. Digital Strategy

    The Digital Strategy begins with a kickoff call, where the project team leader starts a discovery phase process with the client. We then proceed with an in-depth overview of the business model and the client’s digital marketing goals.

    At this stage, we perform competitive research and analysis to gain a deep understanding of the market, and identify the client’s competitors, their industry landscape as well as analyzing website performance.

    These insights are then used to define the brand’s unique value proposition, target audience and personas, outline a data-driven conversion funnel, and conduct a comprehensive keyword research

    Additionally, we define CMS capabilities and document key performance indicators.

  2. Messaging & Planning

    During the website planning and messaging phase, the insights gained from the digital strategy process are used to create an effective web design plan and engaging messaging for the website.

    At this stage we optimize messaging for header sections to showcase unique value proposition and we identify the users’ needs to help us strategically plan the journey of the conversion funnel, while also defining strong and diverse CTA’s that will engage users throughout their journey.

  3. Site architecture & wireframe creation

    The first step of this phase is UX Design, where UX experts use the website plan as a guideline to create wireframes.

    The custom wireframe serves as a blueprint for the website that illustrates the content layout and user-flow without any distracting elements, such as color, images, or motion graphics.

    We then define the CMS Back-end structure and create a functionality specification document for the designs and developers which ensures they have a strict guide throughout the design and development process.

  4. Creative design & mockup iteration

    At this stage, our award-winning designers add color and imagery, define typography, and apply any additional elements to wireframes.

    Both desktop and mobile designs are then shown to the client for feedback and approval.

    The approved design is then converted into a style guide and passed on to the development team.

    The client is also provided with a link to InVision, where they can access and review all the designs, and download them at any time.

  5. Development, quality assurance, testing & launch

    At the development stage, Digital Silk dedicates a collaborative team of expert front-end and back-end developers to build a fully custom solutions while maintaining the previously defined visual aspects.

    The website is reviewed on multiple browsers and tested on multiple devices, including desktop, mobile and tablet to ensure its responsiveness.

    Lastly, we plan and customize the CMS and provide client training on the CMS so they can add and update content internally.

    Once the website is ready for launch, we move into the quality assurance phase where we ensure proper front-end and back-end performance and functionality. We also make sure the website is secure, loading speed is optimal, and that the code is optimized for best SEO results.


What should I expect from a custom website design company?


When partnering with a custom website design company, you should expect the following:

  1. The agency should take proactive leadership of the project.

  2. The agency should provide in-house experts in their field, not only executing your ideas, but providing new ideas, feedback, and suggestions.

  3. The agency should take a strategic approach, ensuring planning and strategy phases are properly outlined and executed by the entire team.

  4. The agency should provide marketing insights, analysis, and recommendations based on comprehensive evaluation of the client’s business and current marketing efforts.

  5. The agency should deliver on expectations and deliverables, but also ensure that the work generates measurable results that will achieve your goals and drive your business forward.

  6. The agency should be transparent. That includes regular communication and reporting, detailed time tracking and streamlined execution.


How should I choose a custom web design company?


When choosing a custom web design company, you’re not just putting your project in their hands, you’re entrusting your brand reputation and the success of your business to them.

To make sure you engage the right company for your business, you need to know the following things:

  1. What are the agency culture and its people like?

    Make sure the agency is fully staffed with industry professionals, and not reliant on outsourcing their business. It is always helpful to meet the people who would be working with you. This can help you determine if they are passionate about their work and trustworthy, and you can ask about their qualifications.

  2. How does the agency price their services?

    When shopping for an agency, it’s important to compare apples to apples. Before making a decision that is mainly based on the price, you need to ask the agency what you are getting for the price, how much time (in hours) will be invested in the project, and what the billing procedure is like for add-ons or work outside the project scope.

  3. What are the agency’s core services?

    Is this digital agency focused on developing a strategy, rather than relying on other companies to handle the execution? Or do they have the capability to handle the entire project from concept to execution to optimization on their own? Understanding the agency’s core strengths will help you determine if they are fit to handle your entire project or just a specific aspect of it.

  4. How do they measure their results?

    One of the best features of doing business online is that everything can be measured, from CPL (cost per lead) to CPA (cost per acquisition) to bounce rates and abandoned cart rates. Make sure that the digital agency you hire will not just wow you with grandiose statements, but can show you case studies with actual results they have delivered to other clients.

  5. What are their credentials or qualifications?

    Find out if the company staff includes respected professionals in their industry and do your research. Are they recognized as industry leaders, keynote speakers, thought leaders, or published authors? Have they worked on any groundbreaking projects or do they have any special credentials showing other expertise? These are all factors that you should determine.


How do I decide what I need from a website design company to benefit my business?


Approximately 380 new websites go live every minute and 90% of visitors bounce due to poor design. This means fierce competition for businesses. A web design agency should be focused on creating outstanding sites that capture the users’ attention.

Web design agencies should provide the design and development of your website, online ecommerce store or custom digital platform. It may be an online portfolio, a simple web presentation to showcase your services or a complete eCommerce solution with thousands of product pages and various functionalities. Regardless, every company that wants to grow online needs a partner who will provide expert opinions to help them build their website and improve their business performance.


How do I know if I need to hire a custom web design company?


Signs that you should consider hiring a custom web design company include:

  • You need a custom website with specific needs or brand requirements
  • You need complex integrations for traffic or security
  • Your website is outdated and needs a unique, modern design
  • You are lagging behind your competitors
  • You are not achieving your expected goals
  • You are not reaching your target audience
  • You need help with your website but don’t know where to start